
Disney+ Anchor: Disney CEO Outlines Plan to Make It the Centerpiece of the Brand Experience
On Disney's quarterly earnings call, CEO Josh D’Amaro described Disney+ as the immersive, interactive centerpiece of the company, aimed at unifying streaming, sports, games and experiences to deepen direct fan relationships. The strategy focuses on boosting engagement and reducing churn by making Disney+ more central to how fans experience Disney brands, with personalization and UI improvements echoing earlier Iger-era plans.


