Meta trims price on smart glasses, drops Ray‑Ban branding with Kylie Jenner collab

TL;DR Summary
Meta is launching its cheaper Meta Glasses at $299, removing Ray‑Ban branding to reach a broader audience. The lineup includes a Kylie Jenner collaboration, with EssilorLuxottica involvement, and Meta promises privacy updates amid scrutiny, while adding Muse Spark AI features and broader prescription support.
- Meta launches cheaper smart glasses without Ray-Ban The Verge
- Meta announces new smart glasses starting at $299, as Zuckerberg keeps pushing wearables CNBC
- Meta debuts AI-powered Meta Glasses, starting at $299 Yahoo Finance
- Meta Debuts Glasses Under Its Own Brand at Lower $299 Price Bloomberg
- We’re Partnering With EssilorLuxottica to Launch Meta Glasses meta.com
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