Roku enters OLED with budget Pro Series, undercutting midrange rivals

TL;DR Summary
Roku has released its first OLED TVs — the Pro Series and Pro Series LX — offering 120Hz OLED panels, four HDMI 2.1 ports, and support for Dolby Vision and HDR10+. The Pro Series includes features like auto low-latency mode, FreeSync Premium, and VRR for gaming, plus a backlit remote and remote finder. The Pro Series LX is brighter, adds a polarizer to reduce reflections, and both run Roku OS. The Pro Series starts now via Amazon for 2026 in 55- and 65-inch sizes from $999; the LX model arrives in October at $1,299 for 55
- Roku has released its first ever OLED TVs The Verge
- Roku Launches All-New Pro Series OLED and Pro Series LX OLED TVs Business Wire
- Roku is finally making OLED TVs, and their $999 starting price puts competitors on notice Business Insider
- Roku Goes Premium With New OLED TVs Gizmodo
- Roku launches its first OLED TVs, available now starting at $999 9to5Google
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