Sharma reshapes Xbox’s future with a flexible Game Pass and brand reset
TL;DR
Microsoft’s new Xbox chief, Asha Sharma, is already steering big bets: rethinking Game Pass with new pricing tiers and possible bundles, refocusing on console features, and laying the groundwork for a unified Xbox across console, PC, and cloud as Project Helix looms, while signaling a brand reset to better reflect the platform’s direction.
- Microsoft’s new Xbox chief starts making her mark The Verge
- Xbox boss reportedly says Game Pass "has become too expensive for players" GamesIndustry.biz
- Gaming Needs More Ads, Expert Says, And A $6 Game Pass Tier GameSpot
- Ex-PlayStation Exec Calls The Outlook For Xbox Game Pass 'Grim' Kotaku
- ID@Xbox global director says Xbox Game Pass is a discovery multiplier Game Developer
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