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Ford Reassesses EV Strategy Amid Sales Challenges and Production Cuts

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Source: Electrek
Ford Reassesses EV Strategy Amid Sales Challenges and Production Cuts
Photo: Electrek
TL;DR

Ford is ending production of the high-end $70,000 F-150 Lightning EV pickup due to poor sales and shifting focus to more profitable hybrid and extended-range electric vehicles (EREVs), with plans to introduce affordable EVs starting around $30,000 and aiming for profitability by 2029.

Topics:top-newsbusiness#business#electric-vehicles#erev#f-150-lightning#ford#hybrids
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  1. Ford CEO says the $70,000 Lightning EV pickup wasn’t selling, but this new version will  Electrek
  2. Opinion | Ford Learns a Brutal EV Lesson  The Wall Street Journal
  3. Ford cuts electric F-150 Lightning production, takes $19.5B charge in strategic shift  Fox Business
  4. Ford takes $19.5 billion hit as it pulls back on electric vehicle plans, halts F-150 Lightning production  CNN
  5. Ford Follows Customers to Drive Profitable Growth; Reinvests in Trucks, Hybrids, Affordable EVs, Battery Storage; Takes EV-Related Charges  Ford From the Road

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