Kia Sets Sights on U.S. Midsize Pickup With Hybrid and Extended-Range EV by 2030
Kia announced plans to offer a U.S. midsize body-on-frame pickup by 2030 with conventional hybrid and extended-range EV powertrains; a teaser image hints at a double-cab design, though EV specifics aren’t confirmed in the latest statement. The plan supports CEO Ho Sung Song’s goal of roughly 90,000 yearly sales and 7% market share in the segment by 2034, and Kia’s broader aim to reach about 1 million EVs by 2030. The truck would be Kia’s first body-on-frame model in the U.S. since the Borrego and would compete with Tacoma, Colorado, and Ranger.
