Ulta and Target to End In-Store Beauty Partnership in 2026

TL;DR
Target and Ulta Beauty have announced they will end their partnership, which included mini Ulta shops in Target stores, by August 2026, citing operational challenges and strategic shifts. This move may impact Target's efforts to boost store traffic and sales, as the partnership was seen as a key growth driver in the beauty category.
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- Ulta Beauty to Cease Shop-in-Shop Partnership With Target The Business of Fashion
- Target, Ulta to End Their In-Store Beauty Partnership in 2026 Bloomberg.com
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