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Starbucks Korea sacks CEO after Tank Day promo tied to Gwangju crackdown

1 min read
Source: CNN
Starbucks Korea sacks CEO after Tank Day promo tied to Gwangju crackdown
Photo: CNN
TL;DR

Starbucks Korea fired its CEO after a tank-themed tumbler promo timed to Democratisation Movement Day drew backlash for echoing the 1980s crackdown on pro-democracy protesters. The campaign was withdrawn, leaders apologized, and Starbucks Global said a thorough internal investigation and stronger controls would follow; Shinsegae Group also apologized as the stock moved lower, underscoring questions about marketing sensitivity and corporate accountability.

Topics:worldbusiness#business#gwangju-uprising#marketing-controversy#shinsegae-group#starbucks-korea#tank-day
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  1. Starbucks Korea CEO fired after ‘Tank Day’ promo evokes brutal crackdown on democracy  CNN
  2. Starbucks Korea C.E.O. Is Fired Over Ad That Stirred Memories of Brutal History  The New York Times
  3. Starbucks Korea head fired after 'Tank Day' promotion sparks public uproar  Reuters
  4. Starbucks Korea sacks CEO over controversial 'Tank Day' promotion  BBC
  5. Starbucks Korea CEO dismissed over ad evoking massacre of pro-democracy protesters  The Guardian

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