
Samsung Edges Apple to Lead 2026 Smartphone Satisfaction, AI Gains Drive Scores
Samsung overtakes Apple as the top smartphone customer-satisfaction leader in the American Customer Satisfaction Index’s 2026 study (81 vs. 80); the overall cell-phone industry ticks up to 79, AI integration scores hit 85, and foldables show Samsung in the lead while Apple prepares a foldable iPhone later this year.


