
Gucci to Rename Alpine F1 Team as Gucci Racing in 2027
Gucci will become the title partner of Alpine F1, with the team entering the 2027 season as Gucci Racing Alpine F1 Team; livery hasn’t been revealed yet; the deal, driven by Gucci’s branding push and former Alpine CEO Luca de Meo’s connections, aims to broaden Gucci’s global reach and appeal to younger audiences as F1 grows, notably in North America, with statements from Gucci’s Francesca Bellettini and team leadership.






