"Video Labels: The New Temptation for Brands"
Consumer brands are increasingly using augmented reality (AR) to engage customers and boost sales. Companies like Coca-Cola and Jack Daniels are incorporating AR into their packaging, allowing consumers to scan QR codes and access animations or videos on their phones. US soft drink firm Jones Soda introduced its AR campaign called Reel Labels, partnering with influencers and allowing customers to submit their own videos. Estonian milk brand Tere Piim used AR to showcase Eurovision Song Contest performances on their milk cartons. Experts suggest that AR enhances consumer engagement and makes products more memorable, but emphasize the importance of quality content to drive business value.