Israel's Arabic-language military spokesman turns war messaging into viral content
AP profiles Avichay Adraee, Israel's long-time Arabic-language military spokesman, who has built a global following by turning wartime messaging into viral social-media content. The piece shows how his posts have shaped perceptions amid conflicts and the Arab Spring, notes tensions around journalism and propaganda, and reports his upcoming retirement with Lt. Col. Ella Waweya as his replacement, highlighting a broader trend of official spokespeople adopting influencer-style tactics.
