Bass Pro Shops plans a 148,000-square-foot mega adventure store at Grossmont Center in La Mesa (San Diego County), slated to open in 2028, bringing more than 150 jobs and a design inspired by the region’s outdoor heritage.
The 2026 Monster Energy SMX World Championship Final will be held at Thunder Ridge near Branson, Missouri, as part of a partnership with Bass Pro Shops, marking their first venture into offroad motorcycle racing and highlighting the event's growth and scenic venue in the Ozarks.
Bass Pro Shops CEO Johnny Morris emphasizes the brand's commitment to affordability despite ongoing inflation, which remains high at 3.4%. The company will continue offering low payment plans for boats and focus on delivering value to customers. Morris also unveiled the Thunder Ridge Nature Arena, an outdoor amphitheater in Missouri, highlighting the brand's dedication to conservation and community engagement.
Bass Pro Shops is set to open its first store in the western part of Pennsylvania at Newbury Market in South Fayette Township, marking the company's third location in the state. The 100,000-square-foot two-level Outdoor World store will offer hunting and fishing gear, outdoor equipment, and outdoor-themed items, with a unique custom design paying tribute to the region's sporting heritage. The store is scheduled to open in 2026.
Bass Pro Shops is set to open its first Pittsburgh-area location in South Fayette Township, offering a 100,000-square-foot Outdoor World store that celebrates the region's sporting heritage and caters to outdoor enthusiasts with a wide range of gear and activities. The store, expected to open in early 2026, will feature hunting and fishing equipment, outdoor gear for activities like hiking and camping, as well as a nature and gift center. Founded by Johnny Morris in 1972, Bass Pro Shops is known for creating immersive experiences that connect customers to nature, and the new location aims to serve the sportsmen and women of western Pennsylvania.
Bass Pro Shops will air an ad featuring its Tracker boats during both the Super Bowl and the upcoming Daytona 500, emphasizing the affordability of owning a new boat. The company's founder, Johnny Morris, sees these high-profile events as an opportunity to reach a wide audience and promote outdoor activities. The 30-second Super Bowl ad will cost roughly $7 million, with other brands like Bud Light also seeking to boost their profiles through Super Bowl advertising. Notably, crypto companies, which were prominent advertisers in the past, will be absent from this year's Super Bowl commercials.
A suspect was caught on surveillance camera stealing a 50-pound tarpon from the fish tank at Bass Pro Shops in Gulf Coast Town Center. The suspect used netting from the store's shelf to remove the fish before leaving the store. Authorities are seeking information from the public to identify the suspect.