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Brand Campaign

All articles tagged with #brand campaign

Ben Affleck Joins Aflac in Wordplay-Driven Campaign
business1 month ago

Ben Affleck Joins Aflac in Wordplay-Driven Campaign

Ben Affleck is set to star in a new advertising campaign for insurance company Aflac, leveraging the phonetic similarity between his surname and the brand name. The collaboration, managed by his company Artists Equity, begins this week and runs through the summer of 2027. Affleck will not only act in the spots but also direct them alongside Brandon Pierce. The campaign follows online speculation sparked by photos of Affleck appearing to tag Aflac posters in Los Angeles, which were later revealed to be part of the promotional rollout.

Connor Storrie Delivers Scream-Worthy Spotlight in Verizon Spot by Nia DaCosta
entertainment6 months ago

Connor Storrie Delivers Scream-Worthy Spotlight in Verizon Spot by Nia DaCosta

Connor Storrie stars in Verizon’s nearly five-minute campaign film Look Behind You, directed by Nia DaCosta, where a night at a secluded cottage turns eerie as a butt-dial triggers creepy happenings and ominous on-screen text, highlighting Verizon’s network. The project is billed as Storrie’s first brand film and DaCosta’s first brand project, with praise from Storrie, DaCosta, and Verizon’s CMO Leslie Berland.

Disney Marks Pooh’s Century With Archival Spotlight and Global Merchandise Push
business7 months ago

Disney Marks Pooh’s Century With Archival Spotlight and Global Merchandise Push

Disney is commemorating Winnie the Pooh’s 100th birthday by highlighting items preserved by the Walt Disney Archives, showcasing Pooh merchandise from the 1960s onward, and launching a global campaign with new product lines and collaborations across apparel, toys, publishing, and home goods. The rollout includes partners like Gund, LEGO, Carter’s, GAP, and Primark, with upcoming books, experiential activations, and a continuing emphasis on Pooh’s storytelling-based appeal across generations and cultures.