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Brand Campaign

All articles tagged with #brand campaign

Connor Storrie Delivers Scream-Worthy Spotlight in Verizon Spot by Nia DaCosta
entertainment11 days ago

Connor Storrie Delivers Scream-Worthy Spotlight in Verizon Spot by Nia DaCosta

Connor Storrie stars in Verizon’s nearly five-minute campaign film Look Behind You, directed by Nia DaCosta, where a night at a secluded cottage turns eerie as a butt-dial triggers creepy happenings and ominous on-screen text, highlighting Verizon’s network. The project is billed as Storrie’s first brand film and DaCosta’s first brand project, with praise from Storrie, DaCosta, and Verizon’s CMO Leslie Berland.

Disney Marks Pooh’s Century With Archival Spotlight and Global Merchandise Push
business1 month ago

Disney Marks Pooh’s Century With Archival Spotlight and Global Merchandise Push

Disney is commemorating Winnie the Pooh’s 100th birthday by highlighting items preserved by the Walt Disney Archives, showcasing Pooh merchandise from the 1960s onward, and launching a global campaign with new product lines and collaborations across apparel, toys, publishing, and home goods. The rollout includes partners like Gund, LEGO, Carter’s, GAP, and Primark, with upcoming books, experiential activations, and a continuing emphasis on Pooh’s storytelling-based appeal across generations and cultures.