
Disney+ and Hulu Hike Prices for Fourth Consecutive Year, Pushing Ad-Free Tiers to $21.49
The Walt Disney Company has announced its fourth consecutive annual price increase for Disney+ and Hulu, effective September 23, 2026. Standalone ad-free plans for both services will rise by 13% to $21.49 per month, while ad-supported tiers increase by 50 cents to $12.49. The ad-free bundle for both services will cost $21.99, up from $19.99, while the ad-supported bundle remains unchanged at $12.99. These hikes follow recent increases for ESPN streaming services and aim to steer consumers toward bundled subscriptions to reduce churn.













