
Burger King Gains Ground as McDonald's Slows in Value-Driven Burger Wars
McDonald’s posted slower second-quarter growth as diners seek cheaper meals from rivals like Burger King, which posted stronger momentum thanks to value menus and promotions. BK’s U.S. sales rose about 8.5% while McDonald’s grew around 0.8%, highlighting a shift in the fast-food landscape driven by inflation and budget-conscious consumers plus competition from other players and convenience stores.
