All articles tagged with #ea advertising
EA has launched EA Advertising, a platform for native, real-time in-game ads across its games, starting with sports titles. It features interactive ad units and a Partner Program for co-created fan experiences, plus reward-driven objectives and dynamic content that respond to player engagement, all marketed as enhancing rather than disrupting gameplay.
Electronic Arts unveiled EA Advertising, a platform enabling brands to integrate into gameplay and live experiences through dynamic in-game placements, 3D ad units, and custom collaborations across its games, supported by a new ad server and Integral Ad Science for measurement. The program includes the EA SPORTS Partner Program and has already onboarded brands like Visa, Lowe’s, Red Bull, Xfinity/Peacock, and Mountain Dew, leveraging EA’s massive reach (hundreds of millions of players across console, mobile, and PC) to deliver authentic, non-disruptive brand moments in titles such as EA SPORTS FC and Madden NFL across live events and in-game content.