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Fathom

All articles tagged with #fathom

business2 hours ago•11 min saved

Ford Bets Big on a $30K Fathom: Aiming for 100,000 EVs in Year One

Ford is targeting to sell 100,000 units of its upcoming Fathom EV in year one, with a starting price around $30,000 and a redesigned manufacturing process to cut costs. Separately, Uber plans to lay off about 3,300 employees in a move to streamline its structure amid competition from robotaxi services. Ford will also pay $2.3 million and implement anti-discrimination training after an EEOC investigation at its Buffalo stamping plant. Meanwhile, VW faces pressure to consider a longer work week to boost competitiveness, a debate that unions and analysts argue won’t easily fix its costs.

via Jalopnik|

#business #ev #fathom

business1 day ago•5 min saved

Ford Bets Big on Fathom: 100,000 Units in Year One at About $30K

Ford aims to sell 100,000 Fathom EV pickups in its first year, potentially becoming the best-selling non-Tesla EV in the US. Production is planned for Q1 2027 at a starting price near $30,000, with Ford focusing on cost control and lessons learned from the Lightning as it pursues high-volume, affordable EV trucking.

via Electrek|

#business #electric-truck #ev

technology2 days ago•3 min saved

Ford's $30K Fathom EV Trials Hint at Packaging Wins Over Radical Design

Ford's $30,000 Fathom EV pickup is undergoing hot-weather testing with heavy camouflage in Las Vegas. Despite Ford CEO Jim Farley's push for a “new silhouette,” the prototypes look like a conventional four-door crew cab, though Ford claims a more aerodynamic front end may emerge. The Fathom rides on Ford's Universal Electric Vehicle (UEV) platform, featuring a structural battery pack with prismatic LFP cells and two large aluminum castings that replace 146 parts to cut complexity, parts, fasteners, and assembly time. Ford says the lineup will offer multiple battery options and all-wheel drive, with BlueCruise, bidirectional charging, a large touchscreen, and standard Apple CarPlay/Android Auto; a native NACS connector is suspected but unconfirmed. Ford also envisions multiple UEV-based models beyond the Fathom, including a revived electric Escape by 2029, signaling a shift toward cost-efficient packaging and manufacturing rather than radical styling.”,

via InsideEVs|

#aluminum-castings #ev #fathom

technology25 days ago•4 min saved

Ford's Fathom EV Pickup: US Price Starts at $28,350, Canada at CA$38,690, Pre-orders in 2027

Ford's Fathom electric pickup will launch in the US from $28,350 (plus a $1,595 delivery fee) and in Canada from CA$38,690 including a CA$4,000 EV incentive; pre-orders for the standard-range model open in early 2027 in both countries, with features like V2H/V2L, a large touchscreen, BlueCruise, built‑in Apple Maps, and standard Apple CarPlay/Android Auto, and an expected ~300 miles of range to be confirmed closer to sale.

via Electrek|

#canada #ev-pricing #fathom

technology26 days ago•12 min saved

Ford Fathom Aims for Mass Market with Sub-$30K EV Pickup

Ford unveils the Fathom, a budget-friendly midsize EV pickup built on Ford’s Universal Electric Vehicle platform, using a 48-volt architecture and Unicasting (two large aluminum castings) to cut costs, with a base price around $28,350, over 300 miles of range, and deliveries planned for Fall 2027 from Louisville, KY; pre-orders start in early 2027, and the truck includes BlueCruise, a digital key, and Apple/Android Auto compatibility to compete in the entry-level EV-truck market.

via Not a Tesla App|

#48-volt #ev #fathom

business28 days ago•7 min saved

Ford Names Midsize EV Fathom, Priced Under $30K

Ford announced its forthcoming midsize electric truck will be named Fathom with a starting price of $28,350 before destination charges ($29,945 after). The move signals a shift from Ford’s nostalgia-heavy EV naming to a new “assembly tree” production approach that builds major sections on separate lines. Ford has teased several silhouettes for potential variants but hasn’t confirmed which will reach production, and the Fathom will be Ford’s first vehicle with Apple software integration, though full specs and range details remain undisclosed.

via Business Insider|

#assembly-tree #business #electric-vehicle

business28 days ago•335 min saved

Ford bets on mass-market EV with a $28,350 Fathom pickup

Ford is betting on a low-priced electric pickup, the Fathom, priced at $28,350 and slated for a 2027 launch, aiming for high-volume sales in a market that US consumers don’t currently have for a small EV pickup. Ford has poured about $5 billion into the Fathom family and development on its Universal Electric Vehicle platform, hoping affordability and scale can offset the high costs of EV manufacturing. The strategy mirrors lessons from the F-150 Lightning and Maverick: low price can drive volume, but only with strong demand and cost discipline amid tax-credit changes and an already expensive EV market. If successful, the Fathom could signal Ford’s broader push toward affordable EVs; if not, it could serve as a cautionary tale for the sector.

via CNN|

#business #electric-vehicle #ev-market

business29 days ago•2 min saved

Ford's Fathom targets affordable EV pickup with new UEV platform

Ford unveiled the Fathom, a midsize electric pickup starting at $28,350 (plus $1,595 destination for a total of about $29,945), the first vehicle built on Ford's Universal Electric Vehicle platform; preorders begin in early 2027 with deliveries later that year, as Ford pursues profitability on the UEV and aims to compete on price amid slowing EV adoption and waning incentives.

via CNBC|

#business #electric-pickup #ev-pricing

transportation29 days ago•33 min saved

Ford’s Fathom debuts as a feature-rich $28,350 EV pickup

Ford has unveiled Fathom, a midsize electric pickup starting at $28,350 that pairs a full feature set—Apple Maps on a large touchscreen, Android Auto and Apple CarPlay support, open bed, frunk, and Blue Cruise sensors—with Ford’s new Universal Electric Vehicle platform and high-volume, parallel assembly to hit a low price. Production is planned at Louisville Assembly Plant with deliveries by end of 2027 and pre-orders opening early next year. Ford is positioning Fathom against the cheaper Slate Truck, which starts at $24,950 but omits many luxuries.

via The Verge|

#electric-cars #fathom #ford

entertainment3 months ago•16 min saved

Transformers: The Movie Returns to Theaters for Its 40th Anniversary

Hasbro and Fathom Entertainment will theatrically rerelease the 1986 Transformers: The Movie across U.S. cinemas from Sept. 17–21 in 4K to mark its 40th anniversary, aiming to leverage its cult status with nostalgia-driven merch and a broader audience; the film’s notable voice cast includes Peter Cullen, Orson Welles, Judd Nelson, and Leonard Nimoy.

via The Hollywood Reporter|

#4k #entertainment #fathom