All articles tagged with #fathom
Ford’s new Universal Electric Vehicle (UEV) platform, currently underpinning the $30,000 Fathom pickup, is designed to support a wider range of body styles, including a compact, Fiesta-sized hatchback. This move signals Ford’s intent to re-enter the small-car segment, which it abandoned in 2019, using a flexible architecture that allows for various battery chemistries and drivetrain configurations.
Ford's Fathom electric pickup will launch in the US from $28,350 (plus a $1,595 delivery fee) and in Canada from CA$38,690 including a CA$4,000 EV incentive; pre-orders for the standard-range model open in early 2027 in both countries, with features like V2H/V2L, a large touchscreen, BlueCruise, built‑in Apple Maps, and standard Apple CarPlay/Android Auto, and an expected ~300 miles of range to be confirmed closer to sale.
Ford unveils the Fathom, a budget-friendly midsize EV pickup built on Ford’s Universal Electric Vehicle platform, using a 48-volt architecture and Unicasting (two large aluminum castings) to cut costs, with a base price around $28,350, over 300 miles of range, and deliveries planned for Fall 2027 from Louisville, KY; pre-orders start in early 2027, and the truck includes BlueCruise, a digital key, and Apple/Android Auto compatibility to compete in the entry-level EV-truck market.
Ford announced its forthcoming midsize electric truck will be named Fathom with a starting price of $28,350 before destination charges ($29,945 after). The move signals a shift from Ford’s nostalgia-heavy EV naming to a new “assembly tree” production approach that builds major sections on separate lines. Ford has teased several silhouettes for potential variants but hasn’t confirmed which will reach production, and the Fathom will be Ford’s first vehicle with Apple software integration, though full specs and range details remain undisclosed.
Ford is betting on a low-priced electric pickup, the Fathom, priced at $28,350 and slated for a 2027 launch, aiming for high-volume sales in a market that US consumers don’t currently have for a small EV pickup. Ford has poured about $5 billion into the Fathom family and development on its Universal Electric Vehicle platform, hoping affordability and scale can offset the high costs of EV manufacturing. The strategy mirrors lessons from the F-150 Lightning and Maverick: low price can drive volume, but only with strong demand and cost discipline amid tax-credit changes and an already expensive EV market. If successful, the Fathom could signal Ford’s broader push toward affordable EVs; if not, it could serve as a cautionary tale for the sector.
Ford unveiled the Fathom, a midsize electric pickup starting at $28,350 (plus $1,595 destination for a total of about $29,945), the first vehicle built on Ford's Universal Electric Vehicle platform; preorders begin in early 2027 with deliveries later that year, as Ford pursues profitability on the UEV and aims to compete on price amid slowing EV adoption and waning incentives.
Ford has unveiled Fathom, a midsize electric pickup starting at $28,350 that pairs a full feature set—Apple Maps on a large touchscreen, Android Auto and Apple CarPlay support, open bed, frunk, and Blue Cruise sensors—with Ford’s new Universal Electric Vehicle platform and high-volume, parallel assembly to hit a low price. Production is planned at Louisville Assembly Plant with deliveries by end of 2027 and pre-orders opening early next year. Ford is positioning Fathom against the cheaper Slate Truck, which starts at $24,950 but omits many luxuries.
Hasbro and Fathom Entertainment will theatrically rerelease the 1986 Transformers: The Movie across U.S. cinemas from Sept. 17–21 in 4K to mark its 40th anniversary, aiming to leverage its cult status with nostalgia-driven merch and a broader audience; the film’s notable voice cast includes Peter Cullen, Orson Welles, Judd Nelson, and Leonard Nimoy.