
U.S. Physical Game Spending Rises 5% in 2026, Driven by Game-Key Cards
U.S. consumer spending on new physical video games increased by 5 percent year-over-year in 2026, a trend Circana attributes primarily to a 631 percent surge in game-key card sales. This growth, the first for physical software in over a decade, is linked to the launch of the Switch 2 and a significant expansion in the number of titles available on this format. While total content spending fell 10 percent in August due to drops in mobile and console sectors, PC and subscription spending rose. Hardware unit sales declined 15 percent year-over-year, marking the lowest August performance since 2013, despite a 17 percent increase in PlayStation 5 dollar sales. NBA 2K27 was the best-selling game of August, followed by Madden NFL 27 and Marvel Tokon: Fighting Souls.













