All articles tagged with #global audience
Dana White says the UFC White House card drew 17 million viewers overall, with about 7 million average in the US on Paramount+, and global numbers are expected next week. He calls it the sport’s biggest achievement yet, though he can’t disclose more due to stock-movement concerns since Paramount is a public company.
Bad Bunny's 2026 Super Bowl halftime show drew a global audience of 4.157 billion views in 24 hours across live broadcasts, YouTube, and social media, per the NFL, Roc Nation, and Apple Music. U.S. live viewers totaled 128.2 million. The performance boosted his momentum, with his song DtMF hitting No. 1 on the Billboard Hot 100 and his album returning to the top of the Billboard 200, as he kicks off a world tour including dates in Sydney, Tokyo, and Europe.
The Oscars will switch from ABC to YouTube for broadcasting starting in 2029, aiming to reach a global audience of over 2 billion viewers and expand access to the ceremony and related content, ending a partnership with ABC that has lasted since 1976.
YouTube has officially launched its multi-language audio feature for all creators, allowing them to add dubbed audio tracks in different languages using AI technology, which helps expand their reach globally. The feature, which began as a pilot in 2023, has shown success with increased watch time and views, and is now available to all creators, along with testing of multi-language thumbnails to further cater to international audiences.
YouTube is testing an AI-powered dubbing service called Aloud, developed at Google's Area 120 incubator, which allows creators to dub videos in other spoken languages. The tool eliminates the time and expense required for human dubbing, promising a "quality dub in just a few minutes" using AI. The service is currently available for "no charge" and is being tested with "hundreds" of creators. The ability to easily dub languages can expand a creator's reach without the need to do anything else.
Netflix's Korean reality series Physical 100 has been renewed for a second season, following its success as the streaming platform's #1 non-English show for two weeks and in the top 10 in 78 countries. The show's creator promises the new season will surpass the first in every aspect, with an expanded set and electrifying and well-designed quests. Unscripted series from Asia have been increasingly popular on Netflix, with several new shows from Korea and Japan set to premiere soon.