All articles tagged with #gpu pricing
Amid a worsening global DRAM shortage, Nvidia has relaunched the RTX 3060 12 GB at roughly $329 to meet mainstream demand, a five-year-old card that still trails newer Blackwell GPUs and the RTX 5060 8 GB in most scenarios. The move underscores ongoing memory-cost pressures that are lifting GPU prices and signaling a stressed PC gaming market rather than a rapid hardware renaissance.
TechSpot finds that from November 2025 to February 2026, GPU prices rose about 15% on average across 14 current-generation cards in 10 regions, with Nvidia models bearing the biggest increases (e.g., 5060 Ti 16GB ~21%, 5070 Ti ~25%, 5090 ~32%), while AMD’s RX 9060 XT and RX 9070-series rose more modestly (roughly 10–14%). Intel’s Arc B570/B580 were the least affected. Higher VRAM costs and tighter supply contribute to above-MSRP pricing in many regions, though GPUs still rose less than memory and SSD prices. With stock aging out and newer inventory priced higher, the market isn’t expected to improve soon, so waiting for a better deal may not pay off.
Both NVIDIA and AMD informed AIC partners of increased memory-package prices for GDDR6/7. NVIDIA’s rise reportedly lags AMD’s, and while both companies pledged to absorb memory costs to keep GPUs affordable and MSRP unchanged, the higher memory costs are expected to be passed to consumers through board partners, potentially lifting GPU prices (RTX 50-series and RX 9000-series) as AMD focuses more on higher-end RX 9070 XT shipments.
Rumors say AMD will prioritize the Radeon RX 9070 XT over its non-XT sibling to better absorb rising DRAM costs from shortages, since the XT commands a higher price and can tolerate price adjustments more easily; this mirrors NVIDIA’s strategy of focusing on profitable SKUs during memory-price volatility and may shift production toward the RX 9070 XT at the expense of the non-XT and other RDNA4 GPUs.
Nvidia is reportedly set to launch RTX 4070 Super, RTX 4070 Ti Super, and RTX 4080 Super graphics cards at CES 2024, with leaked prices suggesting a competitive edge against AMD's offerings. The RTX 4070 Super is expected to be priced at $599, the 4070 Ti Super at $799, and the 4080 Super at $999, potentially leading to price adjustments for existing models. These new GPUs are rumored to offer significant performance improvements, with the RTX 4070 Super showing over a 20% increase in CUDA cores compared to the base model. If these prices are accurate, AMD may need to reconsider the pricing of its RX 7900 and RX 7800 XT models to stay competitive.
Gigabyte is offering a $130 coupon on the AMD Radeon RX 7900 XTX graphics card, bringing the price down to $899.99 on Amazon US. This is the lowest price seen for AMD's flagship GPU, and with a WindForce 3X cooler, it offers great value for money. The reduced pricing trend in the mid-to-high-end graphics card market may continue, leading to potential price cuts across the Radeon and GeForce lineups. The end of the mining boom and improved availability have contributed to the decline in GPU prices. Club386 will be monitoring Prime Day deals to help consumers find the best tech bargains.