Ternus frames Vision Pro as the dawn of spatial computing, not a commercial failure
Apple CEO John Ternus defended the Vision Pro’s limited sales by comparing it to the early days of personal computers, arguing that the device is currently finding niche professional uses in surgery and film production. While the headset remains a premium, heavy, and expensive outlier in Apple’s lineup, Ternus views it as the foundational step toward future lightweight spatial glasses. The 512GB model, priced at $3,899, offers high-resolution displays and 16GB of unified memory, but its 600-650g weight and short battery life limit it to session-based use rather than all-day wear.
