
General Mills Eliminates Artificial Dyes from All U.S. Cereals
General Mills has officially removed artificial colors from all its U.S. cereal products, including Lucky Charms and Trix. The company is replacing synthetic dyes with natural alternatives derived from fruits, vegetables, and spices like turmeric and paprika. This move follows similar shifts by competitors and aligns with growing consumer and regulatory pressure to eliminate synthetic additives from food products.

