All articles tagged with #in house studios
A THR cover story argues that with Hollywood's lull and TV/film demand softening, major brands are building in-house studios and funding branded-entertainment projects—often with celebrities—across digital, streaming, and live platforms to reach audiences directly and measure impact beyond traditional ads.
Netflix has revealed that it currently has over 10 games in development at its in-house studios, with a total of 90 games in development through external teams. Despite the low percentage of subscribers using the game offering, Netflix is pleased with the traction it has gained and remains patient with its gaming ventures. The company plans to have 86 games available for subscribers by the end of the year, including the recently announced Grand Theft Auto Trilogy - Definitive Edition.