All articles tagged with #jetty
Allison and Stephen Ellsworth, founders of prebiotic soda brand Poppi, have launched Jetty, a new hydration company. The startup, which is self-funded with $2.5 million, offers electrolyte powders and ready-to-drink beverages. It targets everyday consumers rather than athletes and is available at Whole Foods, Target, and Amazon. The launch follows the Ellsworths' sale of Poppi to PepsiCo for nearly $2 billion in 2025.
Allison and Stephen Ellsworth, founders of Poppi, have launched Jetty, a new self-funded hydration brand targeting everyday consumers rather than athletes. The brand, available at Whole Foods, Target, and Amazon, offers electrolyte powders and ready-to-drink beverages with lower sugar and no artificial dyes. It aims to capture the growing market for daily hydration, competing directly with Gatorade and other upstarts, while leveraging lessons learned from Poppi's success and subsequent sale to PepsiCo.
Injuries have been reported after a boat crashed into a jetty off Cape Cod near Cold Storage Beach and Sesuit Harbor in Dennis. The Coast Guard, Barnstable County Dive Team, and Sandwich Fire are conducting a search, as at least one person may be missing.