All articles tagged with #lenses
A gallery reveals seven upcoming Viltrox lenses for Sony E-mount, including a Manual Focus 35mm f/2.8 Tilt-Shift (FE), 26mm f/2.8 (FE), and AF primes across both APS-C and full-frame lines: 90mm f/2.2 (APS-C), 75mm f/1.8 (APS-C), 35mm f/1.4 Pro (FF), 18mm f/1.2 (APS-C), and 40mm f/1.2 (APS-C).
An opinion piece argues that 40–60MP sensors bring diminishing returns: larger file sizes, storage and processing demands, and potential limits from lens resolving power; while noise performance has improved, the real gains depend on lens quality and workflow, so many photographers may be better off prioritizing technique and proximity over chasing more megapixels, with a follow-up on how high-resolution files translate to print and screen.
DJI's Avata 360 blends true 360-degree capture with a swiveling gimbal for a traditional FPV mode, offering multiple control options (phone app, RC, goggles with motion controller, or twin-stick) and user-replaceable lenses. It outmatches Antigravity’s A1 on speed, range, and video options (up to 8K60 for 360, 4K60 in single-lens mode), while built-in prop guards and omnidirectional sensors boost safety. However a US official launch is blocked despite FCC clearance, with imports likely the only path for US buyers; outside the US it begins shipping in April. Drone-only prices start around £409/€459 (~$540), with bundles cheaper than Antigravity’s but lacking a DJI Goggles 3 bundle in the lineup.
CP+ 2026 emphasized breadth over a single flagship, showcasing experimental cameras, a raft of new lenses from Brightin Star, Voigtländer, Sigma and others, plus cross-system adapters and playful analog releases. The show highlighted characterful design, workflow flexibility, and tactile ergonomics—from Canon prototype SLR-style cameras to compact, manual-focus Voigtländer lenses, versatile zooms and autofocus options. Hybrid tools like wearable gear and new audio/monitor solutions underscored the growing convergence of stills, video, and portability, signaling a shift toward thoughtful, differentiation-driven gear rather than headline specs.
B&H is offering 30+ Canon cameras, lenses, and accessories on sale, spanning beginner-friendly EOS R100 and R50 kits to professional bodies like the R8, R7, R6 II, 5D IV, and R5, plus a wide range of RF glass with bundled options for versatile kits; two new ultra-wide lenses—the RF 7-14mm f/2.8-3.5L Fisheye and RF 14mm f/1.4L VCM—were announced (not discounted yet) and are highlighted for creative wide perspectives, while other gear like the RF 50/1.8, RF 28/2.8, macro and telephoto options also show notable savings, making this a broad value play for beginners through professionals.
Map Camera's best-selling lenses of 2025 reveal a preference for versatile zooms, professional-grade lenses, and affordable primes, with Nikon leading in multiple categories, and popular models including the Nikon Z 24-120mm f/4 S, Nikon Z 24-70mm f/2.8 S II, and Canon RF 45mm f/1.2 STM.
Sigma had an outstanding year in 2025, launching a bold new camera, the Sigma BF, and a diverse range of high-quality lenses, solidifying its reputation as a top photo company with innovative products and impressive optical performance.
Leica celebrated its 100th anniversary in 2025 with a year full of new product launches including three new cameras across different systems, new lenses, special editions, and strategic partnerships, while also achieving record sales. Notable releases include the Leica M EV1, Q3 Monochrom, and SL3-S, along with vintage-inspired lenses and cinema optics, reflecting Leica's continued innovation and premium branding.
In 2025, Tamron released only two new lenses, focusing mainly on zooms, including a high-quality 16-30mm f/2.8 and a versatile 25-200mm zoom, maintaining its trend of consistent, reasonably priced lens offerings, though with limited new models this year.
OM System released some notable products in 2025, including the OM-3 camera and the new 50-200mm f/2.8 lens, but overall the year's offerings were modest with limited innovation, leading to a grade of C+ and concerns about the future of Micro Four Thirds.
Fujifilm's 2025 was a mixed year with innovative but niche products like the GFX Eterna 55 cinema camera and the GFX100RF medium-format camera, alongside less exciting lens releases and a lack of new lens development. The company seems to be preparing for next-generation models, and while some products showed promise, overall the year was uneven, earning a grade of C+.
Sony demonstrated engineering excellence in 2025 with the release of the highly capable a7 V camera, innovative lenses like the 50-150mm f/2 GM and 100mm f/2.8 Macro GM, and a series of other notable products, maintaining its top position in the full-frame mirrorless camera market despite increased competition.
Nikon had an impressive 2025 with the launch of new cameras like the Z5 II and ZR, innovative lenses including the 28-135mm PZ and 35mm f/1.2, and the integration of RED technology, solidifying its resurgence in both photography and videography markets, earning an A- grade for the year.
Canon is participating in Amazon Prime Day 2025 with a curated selection of 22 highly-rated cameras and lenses, offering discounts on a range of products suitable for beginners to professionals, all fulfilled directly by Amazon for reliable shipping and support.
Amazon Prime Day 2025 offers significant discounts on photography gear including Sony and Canon cameras, lenses, drones, storage solutions, protective cases, lighting, and monitors, making it a prime opportunity for photographers to upgrade their equipment at reduced prices.