
AI-Generated Camera Ads Miss the Creative Point
An opinion piece criticizes two AI-generated marketing efforts for cameras: Xtra’s Muse gimbal campaign and Ricoh GR Europe’s AI-written night photography post. The author argues that selling cameras with ‘slop’ created by AI undercuts the product’s creative essence, offers real demos instead of synthetic footage, and questions the ethics and transparency of AI marketing. The piece notes regional differences in acceptance of AI in marketing and calls for authentic, credited work rather than fake visuals to truly showcase what cameras can do.













