All articles tagged with #mac sales
Apple says it had its best launch week ever for first-time Mac buyers, driven by the new MacBook Neo priced from $599 for the general public (and $499 for students) and powered by a version of the iPhone 16 Pro’s A18 Pro chip; demand appears strong with U.S. delivery estimates running April 6–13, as Apple also rolled out M5-based Air and Pro models last week.
Panel suppliers Samsung Display and LG Display are reportedly holding back key investment in next-gen OLED production lines over concerns about slumping Mac sales. Apple plans to transition Macs and iPads to OLED displays over the next few years, but there is no precedent for OLED panels being used in MacBooks, therefore ambiguity remains over how much Apple will be willing to pay for the panels. With OLED displays in MacBooks likely to only increase the sales price, display panel suppliers reportedly believe Apple will inevitably attempt to cut unit prices down.