All articles tagged with #martin jarmond
Donor contributions fell from $18.5M in 2022 to $13.5M in 2025, sponsorship revenue dropped 42%, and UCLA’s athletics department ran a cumulative deficit of about $241M since 2019, despite joining the Big Ten. The shrinking funding helped drive the firing of athletic director Martin Jarmond and spurred Chancellor Frenk to pursue a self-funded, revenue‑driven model under interim leadership.
UCLA has relieved athletic director Martin Jarmond, with former Lakers executive Tim Harris named CEO and athletic director as the school undertakes a major restructuring driven by a large revenue deficit and internal dissatisfaction with Jarmond’s NIL/revenue-sharing stance; donors will cover his buyout, and the move signals a shift to a more professional, business-minded leadership amid football struggles and controversial hiring decisions that stained the department’s leadership.
UCLA fired athletic director Martin Jarmond after six years and appointed Lakers alum Tim Harris as the new AD, citing the NIL era’s rising costs and an unsustainable athletics debt. Harris will lead the department on a pro bono basis as UCLA pivots to a revenue-driven model, while the school seeks new strategies for student-athlete support and program success. Jarmond’s tenure included a Big Ten move and nine NCAA titles in non-football sports, but football underperformed and the athletics budget carried a significant deficit (about $51.8 million in 2024).
UCLA athletic director Martin Jarmond has signed a contract extension through June 2029, with his salary incrementally increasing to $2.1 million annually by Year 5. The contract includes a $511,500 signing bonus, retention bonuses, and various performance incentives. Jarmond's salary, while substantial, is less than some of his counterparts at other public universities. His achievements include overseeing UCLA's move to the Big Ten Conference and a Final Four appearance by the men's basketball team.