
FSU fires AD over outdated playbook amid college sports shake-up
Florida State fired athletic director Michael Alford, saying the program must move faster to compete financially amid conference realignment and NIL changes. Leaders cited Alford’s reliance on long-range projects—such as Doak Campbell Stadium renovations and delayed jersey sponsorships—as out of step with today’s landscape. The school will seek a new AD to accelerate revenue, facilities upgrades, and realignment efforts, while noting some positives from Alford’s tenure.













