
Coca-Cola taps Monster Energy’s Rob Gehring to lead North American operations
Coca-Cola has appointed Rob Gehring, currently head of Monster Beverage’s Americas business, to lead its North American operations starting December 1. The move aims to bolster growth amid tightening U.S. consumer spending, leveraging Gehring’s experience in driving innovation and commercial modernization. While Coca-Cola reported 7% net sales growth in the second quarter, Monster Beverage saw a 20% increase, highlighting the energy drink sector’s momentum. Gehring, 59, previously served as CEO of Swire Coca-Cola USA and will transition from his role at Monster, where he has been chief growth officer since 2024.


