Ubisoft Elevates 'Motherbrain' to Core Global Entity for Generative AI
Ubisoft has officially designated its generative AI initiative, 'Motherbrain,' as a global entity within the company, placing it on par with its Creative Houses and Core Services. Led by veteran producer Xavier Manzanares, the unit aims to integrate proprietary AI middleware across multiple studios to accelerate gameplay innovation. This strategic shift occurs while Ubisoft undergoes significant cost-cutting measures, including a target to save 180 million euros, and follows earlier AI projects like Ghostwriter and Teammates.