All articles tagged with #nielsen data
NBC's 'Today' has reclaimed the top spot in morning news ratings for the first time since 2011-2012. The program finished the 2025-26 season with the highest overall viewership and the largest audience among adults aged 25-54, outpacing ABC's 'Good Morning America' and CBS's 'Mornings.' This achievement marks a significant turnaround for the franchise, which had not led both key metrics simultaneously in over a decade.
U.S. beer volumes fell 6.3% year over year through the week ending May 2 as higher gasoline prices weigh on discretionary spending, with California posting the steepest declines and convenience-store channels hit hardest; the weakness is spreading across beverages and signaling broader consumer pressure, while major brewers show mixed results (Michelob Ultra stable, Bud Light/Budweiser down) and Constellation Brands gains share.
The 2024-25 TV season reveals that streaming significantly extends a show's audience beyond the initial week, with nearly half of total viewership occurring after week one, and streaming contributing substantially to overall ratings over a 35-day window, reshaping traditional TV viewing habits.