During Prime Day, the celeb-loved Oura Ring 4 hit an all-time low price, starting around $214 (nearly 50% off the usual $350–$500 range) with finishes including ceramic, gold, rose gold and silver; the ring tracks 50+ health metrics and offers sleep and recovery insights, and includes a month of free app access.
Prime Day ended on June 26, but NBC Select highlights 131+ deals still live through the weekend, including Apple AirPods Pro, Oura Ring 4, Sony WH-1000XM5 headphones, Cascade dishwasher pods, Marmot tents and more—prices are at Prime Day levels or slightly higher, so shoppers should act fast as stock and terms vary.
Oura Ring 4 is discounted to $244.30 (Silver/Stealth) or $279.30 (Gold) with free shipping. If you’re using an Amex Platinum personal card, you can apply up to a $200 Oura credit (enrollment required) to bring your net cost down to $44.30 before tax. The deal runs through June 26, 2026, and resale value could offset cost; note the enrollment step is needed to claim the credit.
Oura Ring 4 is discounted to $244.30 (Silver/Stealth) or $279.30 (Gold); with the Amex Platinum’s up-to-$200 annual statement credit for purchases at Ouraring.com (enroll), buyers can effectively pay about $44.30 before tax for the ring, plus the required Oura membership ($5.99/mo or $69.99/yr). The sale is live as of June 23, 2026, coinciding with the Oura Ring 5 launch; note Prime Day prices exist but credits apply only to Ouraring.com purchases.
The Oura Ring 5 tightens its footprint with a 40% smaller frame and lighter weight, adds a refreshed sensor setup (12 light pathways vs 18) with brighter LEDs, and improves durability with a new coating. It touts 6–9 days of battery life (versus Gen 4’s near 4–8) and introduces a new charging case; pricing starts at $399 (premium finishes at $499). Many software features (live activity, Health Radar, blood pressure signals, GLP-1 tracking, lab results import, data erasure) are also available to Gen 4 rings, so upgrading is less about software and more about hardware: new to Oura or using Gen 3+ should consider Ring 5, while Gen 4 owners may opt to stay if the current model already meets their needs.
PCMag’s side-by-side test of the Oura Ring 4 and Whoop 5.0 finds both strong at holistic health tracking, but Oura wins for most people thanks to a stylish ring design, more granular sleep and stress data, and lower long‑term cost, even though Whoop offers longer battery life and broader activity logging via a subscription model. Both measure HR, SpO2, HRV and sleep, but Whoop emphasizes prescriptive guidance and a wider range of tracked activities, while Oura provides easier-to-read metrics and richer sleep insights, making it the default pick for screenless wellness tracking.
In a head-to-head, PCMag’s comparison favors the Oura Ring 4 for most users due to its stylish design, easier-to-parse sleep and stress data, and better long-term value, while the Whoop 5.0 offers longer battery life and broader exercise tracking; overall, the Oura provides a more affordable, user-friendly screenless wellness tracker in the long run.
Oura has introduced colorful ceramic versions of its Oura Ring 4, available in four colors and featuring zirconia ceramic for durability, along with a new $99 charging case, multi-ring support, and a health testing feature called Health Panels that allows users to schedule blood tests and view biomarkers via the app, primarily available in the US.
Oura has launched a new ceramic collection of its smart rings, featuring four colors and a durable zirconia ceramic material, along with a new $99 charging case that can recharge the ring up to five times. The company also announced multi-ring support in the app and upcoming blood panel testing through partnerships, enhancing its health tracking capabilities. These innovations continue to strengthen Oura's position in the smart ring market, despite some controversies.
The Oura Ring 4, a popular health and sleep tracker, is on sale for under $300 during Amazon Prime Day, offering advanced biometric tracking in a sleek, unassuming design, with optional paid membership for additional insights.
The Oura Ring 4, a subtle and accurate health tracker, is now available at its first significant discount of $296.65 on Amazon for Prime Day, featuring improvements like longer battery life, a slimmer design, and advanced health metrics tracking, making it a top choice for those seeking a discreet, screen-free fitness device.
The Oura Ring Gen 4, a sleep and health tracking device, is now 15% off for Prime Day, making it an affordable way to monitor various health metrics and improve sleep quality, with potential early illness detection benefits.
Rumors and leaks suggest that the Oura Ring 4, the next generation of the popular smart ring, is in the works. While an official release date has not been announced, based on the company's previous pattern, it may be expected to hit shelves in 2024. The Oura Ring 4 is likely to offer advanced health features such as detailed heart rate monitoring and sleep tracking, and may include digital payment support. The price is expected to be around $300, with a monthly subscription fee. While waiting for the Oura Ring 4 may be worth it for some, the current Oura Ring 3 offers a great option for health tracking.