All articles tagged with #packaging redesign
Utah-based Rebel Creamery filed for Chapter 11 bankruptcy to restructure debts after a court ruled it infringed Van Leeuwen's trademark, ordering about $23.8 million in disgorged profits and a packaging redesign; the company lists $10 million to $50 million in assets and liabilities and filed in the District of Utah, with an automatic stay on all litigation.
7UP will permanently reformulate its recipe to emphasize lime over lemon for the first time in 15 years, accompanied by revamped packaging and a new vertical logo. The changes apply to Cherry 7UP and zero-sugar variants, with a US rollout in the coming weeks as Keurig Dr Pepper targets younger citrus-flavor fans amid a competitive lemon-lime beverage market led by Sprite.
Walmart is updating its largest store-brand, Great Value, with colorful, modern packaging across about 10,000 items starting in May, with a full 18–24 month rollout; the redesign aims to boost consumer pride and make items easier to find while keeping price and quality unchanged, as private-label competition grows.
Anheuser-Busch plans to temporarily redesign some of its Bud Light and Budweiser packaging as part of its efforts to recover from the Dylan Mulvaney fiasco. The company will produce bottles with a camouflage print and images of the “Folds of Honor” program, which provides educational scholarships for children and spouses of fallen and disabled American military service members and first responders. Other marketing strategies include discounting the beer at retail stores and investing heavily in sports marketing, and incorporating the US military and country and western music, farmers, law enforcement, and first responders into their advertising. Sales of Bud Light and other Anheuser-Busch brands continue to drop, while rival beer brands are grabbing market share.