All articles tagged with #great value
Walmart unveiled refreshed Great Value packaging to reflect changing shopping habits, updating visuals on core items like lasagna and kettle-cooked chips as part of a broader private-label branding refresh.
Walmart is updating its largest store-brand, Great Value, with colorful, modern packaging across about 10,000 items starting in May, with a full 18–24 month rollout; the redesign aims to boost consumer pride and make items easier to find while keeping price and quality unchanged, as private-label competition grows.
This piece uncovers how Walmart’s Great Value line is produced by several major manufacturers—Sara Lee/Bimbo, Conagra, Hefty (Reynolds), Wells Dairy/Blue Bunny, Land O’Lakes, Perdue, Smucker’s, Krusteaz (via TreeHouse Foods), Wonderbrands (Canada), Fisher Nuts, and Tyson Foods—often via shared production with name-brand products, a fact traced through recalls and corporate moves that reveal the store’s private-label supply network.
A TikToker's video about a strange ingredient warning on Walmart's Great Value mini marshmallows has gone viral, with many users shocked to learn that the product may contain traces of tilapia. The same warning was found on a bottle of Great Value butter-flavored syrup, which may contain anchovies. TikTokers speculated that the warnings are due to cross-contamination in the processing plant, while others suggested that fish-based gelatin is used to keep the products kosher. Some users also shared their own surprising ingredient warnings from other brands.