
Seattle Enacts First-in-Nation Ban on Algorithmic Grocery Price Discrimination
The Seattle City Council voted 7-2 to pass the Fair Pricing and Transparency Act, prohibiting large grocery chains and delivery apps from using personal data to set individual prices. The ordinance targets retailers with 20 or more global locations, aiming to prevent price gouging and discrimination while preserving universal discounts for groups like seniors and veterans. A Consumer Reports investigation cited in the debate found significant price variations for identical items on Instacart, with some shoppers paying up to 10% more. The measure includes a private right of action for consumers and requires annual impact reports, though it faces potential preemption by future state laws. Mayor Katie Wilson is expected to sign the bill, making Seattle the first U.S. city to ban such practices.




