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Powerade

All articles tagged with #powerade

entertainment-and-marketing2 hours ago•5 min saved

Sweeney Releases Second Novig Ad as Powerade Launches 'Never Just Sports' Rebuttal

Sydney Sweeney released a second, topless advertisement for the prediction market Novig on Sunday, weeks after the initial 'Just Sports' campaign sparked backlash from female athletes. In the new spot, Sweeney wears only white underwear while covering herself with footballs, joking that she is 'flattered' by bets on her appearance. The move follows criticism from figures like swimmer Ariarne Titmus and sprinter Amy Hunt, who argued the original ad sexualized women in sports. While Novig reported a 218% rise in first-time depositors around the initial launch, beverage brand Powerade has entered the debate with a Times Square campaign stating women's sports have 'Never Just Sports,' leveraging its long-standing support for female athletes to counter Novig's messaging.

via Fox News|

#advertising-controversy #entertainment-and-marketing #novig

sports3 years ago•7 min saved

"Ja Morant's Image and Injury Status in the Spotlight"

Ja Morant's recent off-court issues have cast doubt on his ability to be a corporate spokesperson, leading Powerade to change a commercial that was supposed to announce him as the new face of the sports drink. Experts believe Morant has all the makings of a redemption story with a sweet ending, but the process will need to be calculated and strategic. Morant's basketball performance is the starting point, and a playoff run and elite play from Morant could ease the process.

via Commercial Appeal|

#branding #ja-morant #nike

entertainment3 years ago•1 min saved

NLE Choppa loses Powerade deal due to Ja Morant's gun incident.

NLE Choppa lost a song placement in a Powerade commercial featuring Memphis Grizzlies player Ja Morant after he was suspended by the NBA for waving a gun in a video. The commercial was created to highlight the NCAA's March Madness tournament. Despite the missed opportunity, Choppa remains a fan of Ja and his Memphis basketball team. Choppa is scheduled to participate in the team's Hoops for St. Jude's Day celebrity basketball game on Monday.

via XXLMAG.COM|

#entertainment #ja-morant #memphis-grizzlies

entertainment3 years ago•2 min saved

Ja Morant's Gun Incident Costs NLE Choppa Powerade Ad Deal

NLE Choppa reportedly lost a major deal with Powerade due to the controversy surrounding Ja Morant's recent nightclub gun incident. The ad campaign, which was supposed to highlight the NCAA's March Madness tournament, has been scrapped. Despite this, Choppa remains a fan of the basketball player. Rapper Cam'ron recently criticized Morant's behavior and attributed it to the "Gary Coleman Syndrome," a term used to describe people who receive a lot of money at a young age and don't know how to act.

via HipHopDX|

#ad-campaign #controversy #entertainment

entertainment3 years ago•1 min saved

NLE Choppa Loses Powerade Endorsement Amid Ja Morant Controversy.

Rapper NLE Choppa lost out on a Powerade commercial placement for his new track "Mo Up Front" due to NBA star Ja Morant's suspension after flashing a gun on camera. Despite the setback, NLE Choppa remains a fan of Ja and is set to participate in a charity basketball game for the Memphis Grizzlies. His new track with Lil Wayne drops next week, ahead of the April launch of his next album "Cottonwood 2!!!".

via TMZ|

#commercial #entertainment #ja-morant