
Crumbl's 2026 slump: 57 closures, 32% traffic drop, and CEO's apology
Crumbl Cookies is closing at least 57 stores in 2026 amid a sharp sales decline. CEO Jason McGowan has publicly accepted blame for the downturn, while traffic at the chain's 1,000+ locations dropped 32% year-over-year. Industry experts cite over-expansion, shifting consumer habits, and the rise of weight-loss medications as key factors behind the cookie chain's struggles.













