Microsoft Quietly Erases 'This is an Xbox' Campaign Amid Leadership Shake-up
Microsoft is quietly removing references to its 2024 'This is an Xbox' marketing campaign, with old articles and tag pages returning 404. The deletions accompany Xbox leadership changes (Asha Sharma taking the helm; Phil Spencer’s retirement; Sarah Bond leading the campaign) even as Microsoft touts a multi-platform future for Xbox via Project Helix and broader PC/VR compatibility.
