Microsoft Quietly Erases 'This is an Xbox' Campaign Amid Leadership Shake-up
TL;DR Summary
Microsoft is quietly removing references to its 2024 'This is an Xbox' marketing campaign, with old articles and tag pages returning 404. The deletions accompany Xbox leadership changes (Asha Sharma taking the helm; Phil Spencer’s retirement; Sarah Bond leading the campaign) even as Microsoft touts a multi-platform future for Xbox via Project Helix and broader PC/VR compatibility.
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- I guess this wasn't an Xbox after all Engadget
- Microsoft's 'This Is An Xbox' Post Taken Down As Fans Wonder If The Controversial Ad Is No More Pure Xbox
- Time to pay your last respects to Microsoft's "This is an Xbox" campaign, as it appears to have been killed off Eurogamer.net
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