
Ford's Fathom targets affordable EV pickup with new UEV platform
Ford unveiled the Fathom, a midsize electric pickup starting at $28,350 (plus $1,595 destination for a total of about $29,945), the first vehicle built on Ford's Universal Electric Vehicle platform; preorders begin in early 2027 with deliveries later that year, as Ford pursues profitability on the UEV and aims to compete on price amid slowing EV adoption and waning incentives.



