Mitsubishi Revives Pajero Flagship with New Diesel SUV for Global Launch

Key points

• The new Pajero is Mitsubishi's flagship model, aimed at boosting domestic sales by 50% to 180,000 units by fiscal 2030.
• It features a 2.4-liter turbo-diesel engine producing 204 horsepower and 480 Nm of torque, paired with an 8-speed automatic transmission.
• The vehicle uses a ladder-frame chassis shared with the Triton pickup, enhanced with high-tensile steel for rigidity.
• Initial markets include Thailand, Japan, and Australia by March 2027, with global expansion to 100 countries from fiscal 2027.
• The interior includes a 14.3-inch dual-screen display, a digital triple-gauge 'Multi Meter,' and a 12-speaker Yamaha audio system.
• Safety features include a new center airbag, lane departure assistance, and a 3D surround-view monitor with under-floor terrain visualization.

Background

The Pajero nameplate was first introduced in 1982 and gained fame for its reliability and off-road capability, including a rally victory in 1983. Over four generations, the model achieved global production of over 3.29 million units. The previous generation was discontinued in 2021, ending production after a period of declining sales. This revival marks the fifth generation and is part of Mitsubishi's strategy to reposition the brand through distinctive, premium products.

How outlets are covering it

Japan Today emphasizes the strategic importance of the Pajero as a growth driver for Mitsubishi's medium-term plan, highlighting the goal to increase domestic sales to 180,000 units by 2030. It notes the Japanese large SUV market size of 100,000 units in 2025, with Toyota's Land Cruiser holding a 40% share. Mitsubishi Motors' official release focuses on the 'Prestige' aspect of the new model, detailing premium interior materials, acoustic glass, and the 'Grand Charisma' design concept. Motor1 highlights the technical specifications, noting the engine is borrowed from the Triton pickup and provides 204 horsepower and 354 lb-ft of torque. It also points out that the US market has not been confirmed for the return of the Montero name, which was discontinued there in 2006. Commenters on Japan Today noted potential pricing around 6.5 million yen and comparisons to the Land Rover Defender, while some questioned the viability against cheaper Chinese competitors in Southeast Asia.

Why it matters

The revival of the Pajero signals Mitsubishi Motors' attempt to regain market share in the growing SUV segment, particularly in Japan and global markets. The model's focus on genuine off-road capability and premium features aims to differentiate it from competitors like Toyota's Land Cruiser. Success is critical for Mitsubishi's business plan through fiscal 2029 and its goal to double domestic sales by 2030. The global rollout in 100 countries indicates a significant investment in the brand's legacy and future profitability.

What to watch

Mitsubishi plans to launch the Pajero in Thailand, Japan, and Australia by the end of March 2027. From fiscal 2027 onward, it will expand to approximately 100 countries, including ASEAN, Latin America, and the Middle East. The company also intends to introduce two smaller versions of the Pajero in the future, following a strategy similar to Toyota's Land Cruiser lineup. Pricing has not been officially revealed, but estimates suggest a starting price around 6.5 million yen in Japan.