McDonald's Revamps Burger Menu with Upgrades and Classic Twists

McDonald's is upgrading its signature burgers, including making buns softer, cheese gooier, and adding onion to patties on the grill. The changes have already arrived in some US cities and will be available nationally by early next year. The upgrades follow other improvements to key menu items, such as switching to fresh beef for Quarter Pounders and launching a crispy chicken sandwich. Focusing on promoting core menu items is a way to keep processes simpler and reduce friction in the kitchen. Other fast food brands, such as Burger King, are also focusing on improving their main offerings.