Navigating the Challenges of Pride Month for Brands and Workers.
TL;DR
A Target employee claimed in a viral TikTok video that she was scheduled for fewer hours because the company lost revenue due to backlash against its Pride section. Target is pulling some of its pride merchandise after facing backlash from conservatives and extremists who have also made threats against workers’ safety. The company's approach to "standing with" the LGBTQIA+ community has been criticized. Several Target workers have also reported getting fewer hours recently.
- ‘When you get scheduled for 17 hrs’: Target worker says store’s Pride section caused her to lose shifts The Daily Dot
- 'Pride' is so successful, those being protested are finally noticing ⋆ Michigan Advance Michigan Advance
- This Pride month, major Michigan brands face a minefield MLive.com
- What Should Brands Do During Pride? The Drum
- Advice to LGBTQ+ friendly brands: Be prepared PR Week
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