US Shoppers Seek Black Friday Bargains Amid Inflation Concerns

US consumers are flocking to Black Friday deals amid inflation concerns, with a record 183.4 million people expected to shop over the weekend. Despite inflation easing, Americans remain cautious, focusing on value and discounts. The National Retail Federation projects holiday spending growth of up to 3.5% this season. Retailers are adapting with extended sales periods and new strategies to attract budget-conscious shoppers, as the economic environment continues to challenge lower-income households.