Burger-Battle Sparks Social Roast After McDonald's CEO Taste Test
TL;DR Summary
After McDonald's released a video of CEO Chris Kempczinski tasting the Big Arch burger, rival fast-food brands like Burger King and Wendy's posted snarky clips and memes, with others such as Jack in the Box, A&W Canada, Freddy's and KFC joining the chatter. The online sparring touched on everything from biscuit quality to a tongue-in-cheek “Chief Tasting Officer” hiring contest, as McDonald’s tried to steer the narrative with playful posts and rivals kept the roast going across Instagram, X and TikTok.
Topics:business#burger-king-worldwide#fast-food#food-drink#kfc#mcdonalds#note-only-five-tags-requested-sixth-shown-for-clarity#wendys
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- McDonald’s C.E.O. Takes a Big Bite Out of a Burger. Maybe Scratch ‘Big.’ The New York Times
- McDonald's CEO is getting roasted for his 'Big Arch' review. Think you could do better running things? Take this quiz! Business Insider
- Dick’s joins viral CEO-eats-burger trend The Seattle Times
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