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Firehouse Subs will give away a free medium Steak & Cheese Melt to any guest whose name is in the Mike family (e.g., Michael, Mikey, Miguel, Michelle, Michele, Michaela) on Wednesday, May 6, with no purchase required. Guests must present a government-issued ID reflecting a qualifying name, and each guest can redeem one free sub. The new Steak & Cheese Melt features prime rib, provolone, caramelized onions, and bell peppers.
After McDonald's released a video of CEO Chris Kempczinski tasting the Big Arch burger, rival fast-food brands like Burger King and Wendy's posted snarky clips and memes, with others such as Jack in the Box, A&W Canada, Freddy's and KFC joining the chatter. The online sparring touched on everything from biscuit quality to a tongue-in-cheek “Chief Tasting Officer” hiring contest, as McDonald’s tried to steer the narrative with playful posts and rivals kept the roast going across Instagram, X and TikTok.