Burger-Battle Sparks Social Roast After McDonald's CEO Taste Test
After McDonald's released a video of CEO Chris Kempczinski tasting the Big Arch burger, rival fast-food brands like Burger King and Wendy's posted snarky clips and memes, with others such as Jack in the Box, A&W Canada, Freddy's and KFC joining the chatter. The online sparring touched on everything from biscuit quality to a tongue-in-cheek “Chief Tasting Officer” hiring contest, as McDonald’s tried to steer the narrative with playful posts and rivals kept the roast going across Instagram, X and TikTok.