All articles tagged with #kfc
KFC introduced 'Go Buckets' at participating U.S. locations on October 5, 2026, priced at $3.49. The new item pairs chicken with potato wedges or fries and is designed to fit in car cupholders. The launch coincides with the release of a new Sour Cherry Lemonade, targeting the growing trend of off-meal snacking.
KFC introduced 'Go Buckets' on October 5, 2026, a new menu item priced at $3.49 that pairs chicken with fries or wedges. Designed to fit in car cupholders, the product targets the growing trend of snacking outside traditional mealtimes, with 87% of U.S. consumers reporting off-meal snacking.
KFC has opened a prototype restaurant called 'Open House' in McKinney, Texas, to test a modernized brand experience. The concept blends Art Deco aesthetics with digital ordering and expanded menus, including breakfast and late-night options. KFC U.S. President Catherine Tan-Gillespie stated the goal is to make the brand relevant in daily eating decisions while preserving its core identity.
Katie Murphy and Stephen Kirby welcomed their son Cody after labor began in their car; they pulled into a KFC parking lot in Bromsgrove, Worcestershire, where dad delivered Cody at 9:35 p.m. before paramedics arrived. The healthy newborn earned the nickname Colonel Cody in honor of KFC founder Colonel Harland Sanders, and the couple—who also have a 4-year-old daughter—plan to mark the occasion with a celebratory KFC visit for his first birthday.
A bear broke into a Kentucky home, shattered a glass table, and stole the resident’s leftover dinner—leftovers reportedly attracted the bear as the woman slept—prompting wildlife officials to advise residents to secure food sources and avoid leaving attractants outside.
A TikTok creator claimed his 50-piece KFC popcorn chicken bucket contained only 35 nuggets, prompting KFC to respond in the comments with an apology and an offer to make it right via direct message; as of Aug. 5, it wasn’t clear whether a resolution had been reached, and Atticus had continued posting about the incident.
KFC shortened Kentucky Fried Chicken to KFC in 1991 to modernize its image and streamline advertising, a branding move aimed at appealing to younger audiences and supporting global growth. Myths about trademark fees and genetically modified chickens persist, but industry commentary points to a contemporary, space-saving brand strategy and a broader menu overhaul as the real driver behind the change.
KFC officially shortened its name from Kentucky Fried Chicken in 1991 to project a more contemporary image and save advertising space, part of a broader branding and menu modernization (including early skinless options). The change was driven by marketing strategy rather than urban legends about legal threats or genetically modified chickens, and the brand continues to emphasize the Colonel's legacy as it expands globally.
KFC’s signature fried chicken is tied to a secret 11-herbs-and-spices blend and a pressure-frying method that yields a crisp crust and juicy meat; the chain hand-breads each piece and uses a planned ‘racking’ layout for even cooking, with lore that the handwritten recipe is locked in a vault, and popular theories like the 7-10-7 breading technique circulate online.
KFC is launching a brand reinvention featuring an Open House prototype with an expanded menu, modern branding and flexible restaurant spaces (table service, drive-thru, takeout) designed for multiple occasions; tested near Yum! Brands’ Texas HQ in McKinney/Plano, it includes a refreshed Colonel Sanders look and a lineup of 20+ sauces with more boneless chicken, plus related concepts like Saucy! and KWENCH rolling out in select markets.
KFC’s global overhaul centers on staying relevant across generations rather than chasing Gen Z, with a new beverage platform (Kwench) and refreshed restaurant design and menu items designed to broaden appeal beyond traditional meals; early indicators show rising visits driven by menu innovation and nostalgia amid heightened competition from Chick-fil-A, Cane’s, and Wingstop.
KFC is rolling out a worldwide brand overhaul that includes more boneless menu options backed by a global sauces pantry of over 20 sauces, an expanded Dunked line, and an enhanced KWENCH beverage platform with Boba Refreshers and Krunch Shakes. The revamp features updated branding (new bucket logo and Colonel Sanders treatment) and new store concepts, including open-concept and two-story formats. After testing in the UK and Ireland, the drinks will become permanent in Australia and Canada this year, with phased rollouts beginning in the UK/Ireland and later extending to Australia and the US.
KFC is unveiling a global “next chapter” that includes more than 20 new sauces and expanded boneless options, a revamped beverage platform (KWENCH), and a modernized restaurant design across its 34,000+ locations. The rollout begins in the UK and Ireland, with US and Australia launches to follow, including the first US site in McKinney, Texas and a Dubai flagship, as the brand refresh aims to reinforce its position in a competitive chicken market.
KFC is launching a global brand overhaul—including a new logo, packaging, menu updates with sauces like Chimichurri Ranch and Hot Honey Habanero, and the Kwench beverage platform—with redesigned, more immersive stores aimed at attracting younger diners while balancing heritage with modern experiences, as it competes with newer chicken concepts and seeks to regain momentum in the US.
KFC unveiled a global, 360-degree rebrand by JKR, featuring a subtly refreshed Colonel with a thicker outline and a redesigned neck, plus a bucket that now shows the brand name on both sides. The brand’s 3D logo, updated typography (Studio DRAMA), and expanded visual system permeate packaging, digital platforms, advertising, and restaurants. The overhaul introduces new dipping-focused menu items and opens new restaurant concepts (an open-concept store in McKinney, Texas and a fully immersive venue in Dubai), with the refreshed look rolling out across locations worldwide in the coming months.